Mobile App Economy Still Stymied by Mediocre Metrics

eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for the marketing community, which is presently awash with optimistic predictions, to continue investing in the mobile channel, the return on this investment of time, treasure, and faith can no longer be as murky as in years past.

“The most significant issue for ad buyers,” reads a recent report from MIT Technology Review, “is that they don’t know if the ads are working, like they do on desktop computers.” The report cites data from the Interactive Advertising Bureau, which indicates that all media depend critically upon reliable metrics for audience reach.

This week, Kate Kaye of AdAge published an eye-opening report on how poor and messy measurement is “holding the mobile app economy back.”

“Mobile app usage is exploding but the lack of reliable app measurement, particularly for understanding what app audiences look like, could throw a wrench into the mobile ad spending machine,” Kaye writes. “Mobile analytics firms, traditional web measurement vendors and startups aim to overcome the challenges of app audience measurement, and are coming at it in a variety of ways.”

Flurry and Quantcast, as two examples cited, deliver mobile analytics to app developers, however, their “directly-measured view only encompasses apps that use their tracking technologies, not the whole universe of apps.”

“The state of mobile app audience measurement is definitely becoming an impediment to faster growth of in-app advertising revenues,” explains Joe Laszlo, senior director of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau.

Consequently, the IAB is beginning to take a long, hard look at mobile app measurement standards. That comes straight from Laszlo, who tells AdAge: “With the desire to make in-app advertising a significant part of a digital advertiser’s budget, buyers naturally want some assurance that they know the audience that they’re reaching, and they can depend on the numbers that they’re using to plan their buys.”


By Jared

Article From : www.mobilemarketingwatch.com/mobile-app-economy-still-stymied-by-mediocre-metrics-33446/

 

Still Advertising In The Dark Ages? Market Your Business To The Mobile World

Mobile marketing is very effective when used correctly, but determining the right mobile marketing strategy for your own business can be hard. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. The following steps will be invaluable to you as you attempt to craft a successful mobile marketing plan.

Do not send pointless messages to your customers. When messaging clients, make sure you have something interesting to say. Many campaigns have failed because they inundated their customer base with too many meaningless messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.

Do your work for your readers and not yourself. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. If you cannot determine what your customers want, you won't make any profit from them. For higher sales and higher profits, study your potential customers and know them well.

You must learn to say a lot with just a little when you are building your mobile content. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. You have to get right to the point and make it short when using mobile marketing.

Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You need to stand out in a crowd of competitors.

You need to have a home base if you are developing a mobile platform that will stand alone. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your business shouldn't be based solely on a mobile platform.

Mobile marketing is a great way to make you more profitable. There are many more people that are using their phones to download apps or use social networking sites. Use social networking sites to boost your mobile marketing. Make sure that you are bringing what you have to offer to the people, don't make them have to find you.

Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Apply the same formula to design a better campaign.

You need to remember that not everyone is aware of what the various abbreviations mean. A customer who may have purchased from you will not do so, if they cannot understand your advertising.

Take advantage of dedicated short code. It may cost more, but it will reflect well on your company's brand. Dedicated short code also offers you some legal protection.

As the article states, you need to understand the different techniques of mobile marketing to ensure your future and current success in business. That way, you will be better able to distinguish what will work for you. These are tips you can start with.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Android Now Powers Majority of Smartphones in China

It’s no small achievement for Google’s Android mobile operating system.
Kantar Worldpanel ComTech reports that Android now powers north of 50% of all smartphones in the massive Chinese mobile marketplace.
At the end of March 2013, Android controlled 51.4% of the Chinese smartphone market.

Overall smartphone penetration in China was up slightly once again last quarter, reaching 42%.
“Feature phones are losing their price advantage as Android smartphones are rapidly becoming more affordable and delivering better value,” admits Kantar Worldpanel ComTech’s Consumer Insight Director Craig Yu. “We expect to see accelerated smartphone adoption in China in the coming months.”




By Michael

Article From : mobilemarketingwatch.com/android-now-powers-majority-of-smartphones-in-china-33047/

   

Tips For A Successful Mobile Marketing Campaign

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Do not send pointless messages to your customers. Every message you send should contain information that matters to your readers. Nothing will sink a business faster than random, bothersome messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.

For the most technologically savvy customers, include QR codes on all printed advertisements. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Sticking to your mission statement keeps your business focused and efficient.

In the field of social marketing, it is important to keep a close eye on your competition. It is important that you are distinguishable from your competition.

Make sure you know when people are getting your text messages. They shouldn't be sent when they're sleeping or having dinner with their families. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.

One of the most effective methods of increasing your profits is to use mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. The two options mentioned are both great ways to market your business. Make sure that you are bringing what you have to offer to the people, don't make them have to find you.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.

Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? Offering your own unique app will help to improve your business and take full advantage of mobile marketing. Your application could offer a number of features.

Be sure that the code you use is short and dedicated. It is more of an expense, but it gives you better brand protection. You may also derive a bit of legal coverage from its use.

Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. With the right approach, you will very likely obtain new customers and bring in more business.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .