Dinsdag 09 Julie 2013

Social Media Marketing is Crucial to your Business Success


Change in business is always the direct result of necessity. What we take for innovation is often born out of the simple need to do more, with less. Social Media Marketing is no exception. The recession made businesses sensitive to spending money and the widespread adoption of social networks and instant messaging channels, like Twitter, has led to an awareness of what can be achieved with a little ingenuity and some hard work. 

A survey conducted by Regus shows that Social Media Marketing is on the increase with 7% more firms using it gain a firmer foothold in the market than last year. The survey results show that businesses are sensitive to cost factors. As they are emerging from the global credit crunch and the underlying recession that followed it they are looking at ways to better leverage their existing manpower and online connections to increase the effectiveness, reach and impact of their online marketing. 

The Regus survey asked more than 17,000 senior managers and business owners globally about their use of business social networking. As expected, businesses in China and India are leaders in using social media to attract customers. The web gives them direct access to western customers who would otherwise have been difficult to reach and social media marketing engages with them so they get to know and trust companies which they otherwise may have not.

Businesses in the Netherlands and Mexico round out the top four countries most geared towards the use of social media for business purposes. Approximately 43% of U.S. firms (vs. 35% a year earlier) use social media to gain customers, the report says, implying there is much room for growth.


By David Amerland 
Article From : technorati.com/business/article/social-media-marketing-is-crucial-to/
 


Donderdag 04 Julie 2013

Samsung Has Reportedly Shipped 20 Million Galaxy S4 Phones

Samsung's new flagship phone is off to an impressive start.

The company has now shipped more than 20 million Galaxy S4 phones since the device launched in late April, according to multiple reports from South Korea on Wednesday. The reports cite Samsung mobile chief J.K. Shin as confirming the number.

Samsung did not immediately respond to our request for comment.

SEE ALSO: Samsung Galaxy S4: Best Android Phone Ever

The Samsung Galaxy S4 hit the 10 million milestone in late May, less than a month after its release — faster than any previous Samsung phone model. Samsung's chief rival, Apple, sold 37.5 million iPhones in its most recent quarter. Apple doesn't break out sales for individual models.

If the latest reports are true, this might ease some recent investor concerns that Samsung S4 sales are slowing.


By Seth Fiegerman

Article From : mashable.com/2013/07/03/samsung-galaxy-s-4-sales/
 


Sondag 30 Junie 2013

Samsung Introduces Hybrid All-in-One Running Windows 8 and Android 4.2




Samsung is set to introduce some new tablets and laptops, including one that works on both a Windows 8 and Android operating system simultaneously.

The company introduced the expansion to its Ativ PC line this week at a “Premiere” event in London. There, Samsung wowed the crowd gathered with Ativ Q. This is fully-functional laptop with a hinged monitor that turns it into a slim tablet. Perhaps the most interesting feature on the Ativ Q is its ability to switch between Windows 8 and Android 4.2.

If your business is constantly transferring files from smartphones to business computers, a machine that acts as both could be an answer to those problems. Ativ Q users can pin Apps from their Android system onto the Windows 8 Start screen and transferring files between the two systems is easy, according to an early review of the expanded Ativ line from TechLive.com.

The Ativ Q also features the new Intel Haswell processor and a long battery life of nine hours. This hybrid laptop has a 13-inch display (serviceable for a laptop and impressive for a tablet), is just more than a half-inch thick and weighs less than three pounds, so it’s definitely portable.

One drawback to the Ativ Q comes when it’s being used a laptop. The keyboard does not have a trackpad. Instead, it uses a cursor nub and if it’s been awhile since you’ve used one, there could be some time adjusting to using the nub over a trackpad.

Samsung says its other introduction in the Ativ line, the Tab 3, is the “world’s thinnest Windows 8 tablet” available, according to the TechLive.com review. It’s about one-third of an inch thick and weighs 1.21 pounds. The Tab 3 features a 10.1-inch display and the Intel Atom Z2760 processor inside.

In addition to those two new products, Samsung also introduced its Ativ Book 9 Plus and Lite laptops. Both feature a touchscreen display but the Lite version is also available with a non-touchscreen. The Lite, despite the name, is actually heavier than the Plus model.

Samsung did not announce release dates or prices for any of its new products at the recent “Premiere” event, according to TechLive.com.


By Joshua Sophy
Article From : smallbiztrends.com/2013/06/new-samsung-hybrid-windows-8-android.html
  



Dinsdag 25 Junie 2013

How To Make Friends And Influence Customers With Social Media Marketing


Traditional marketing has it's place, but to survive, businesses need to learn how to leverage the social media space. Social media outlets are among the freshest methods to getting the word out about your business. However, you still need to have some idea how to go about it, if you want to be successful at it. The tips below can help you do it well.

If you run a blog for your business, allow readers to retweet the content easily via a button included with each posting. This makes it easier for readers to share your content on Twitter. That helps you to reach a larger audience.

Converse with your customers. Many businesses fail to realize that customer feedback provides them with the opportunity to actively communicate with their buyers. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.

Let your existing customers know about your social media sites. Once they start following your page, all of their social media friends and followers will soon know they are following you. This basically amounts to free advertising and something you should not take lightly. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.

Have a plan in place before you start a social media campaign. What kind of layout do you want? Who is going to manage your page? Set up a timeline and budget for your media marketing. Stick with your schedule the best you can, so you can find results from social media.

If you'd like to get more followers on your social media profiles, don't just use them to sell products. Post a link or a story from other people that has to do with you niche or industry. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Provide compelling and interactive content. Seek product or service engagement rather than product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.

Use the one-two punch of email marketing and social media marketing. To do this, consider including social media widgets the end of your email. Also try including a link for subscribing to your newsletters or other emails.

Your LinkedIn page can take advantage of a blog feed application to display your blog posts. This allows your post to appear as an update on your LinkedIn page. This helps to save time while gaining your business more exposure in the blogging community.

Marketing through social media is still a new concept, and you have to know how to implement it so that it works. Use these tips to find your niche with social media so that you can earn enjoyable profits.


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Donderdag 20 Junie 2013

Social Media Marketing Ideas That Can Boost Your Business

If you've been looking for a way to increase traffic and sales for your business, then you may want to try social media marketing to implement new advertising techniques. Even businesses that are already thriving can benefit from this type of marketing. This article will give you some great advice about how to get the most from social media marketing.

To get the best results from social media, create links that tie them all together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. When you come up with different types of links in social media, you help to generate a larger customer base.

You should put a 'like' box on Facebook on the top of your blog page. This box lets people LIKE you on Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. This makes it simple for people and helps expose your presence more.

To get a large following for your social media marketing, do not just push products. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. It's highly important that you engage your followers. Rather than simply product placement, shoot for product engagement. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.

You should always adopt a humble attitude when updating your statuses. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Make sure you construct your posts so that they acknowledge your followers' importance. They're the reason for your success.

Keep people abreast of how your company is doing when you use social media. One example can be to let people know when you've reached one of your goals. Be sure to thank your followers for having a vested interest in you and your work. This kind of article will spread very fast.

Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. Also, place links for your other social media pages so fans can easily find you.

Engage social media users by responding to their inquiries and comments on the various social media platforms. Check notifications often and read the messages in your inbox several times a day. You can change settings to get your notifications in your regular email box. Keep in mind that everything you're writing as a comment or a response to one person can be viewed by anyone who goes to your site.

The tips you just read will help you make your presence known in the social media market. You will see a definite increase in customers just by incorporating these processes into your business plan. Social media can be incredibly beneficial, but you must be prepared to commit time and effort to it.



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