- MMA Announces Finalized Measurement Guidelines For Mobile App, Web Advertising
On Thursday, the Mobile Marketing Association (MMA), the Interactive
Advertising Bureau (IAB) and the Media Rating Council (MRC) announced
the final measurement guidelines for “Mobile Application” and “Mobile
Web” advertising.
- Gartner: PC Shipments Fell 11% in Q2
The sad trend for PC shipments continues. Worldwide PC shipments fell
to 76 million units in the second quarter of 2013, a 10.9 percent
decrease from the same period last year, a new report from Gartner
indicated Wednesday.
- Apple Found GUILTY in eBooks Trial
A federal judge has issued his ruling today in the ongoing legal war
between the U.S. Department of Justice and Apple regarding whether the
Cupertino, California-based tech giant conspired with five major
publishers to raise the retail prices of e-books.
- Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and
traditional online channels isn’t enough today. You have to brand
yourself with key goals pertinent to your online reputation in mind.
By MikeR
Article From : mobilemarketingwatch.com/heres-whats-happening-in-mobile-marketing-6-34318/
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