How Apple's Alleged Tax Avoidance Changed Its Image

 

The U.S. Senate's Permanent Subcommittee on Investigations claims that Apple didn't pay taxes on at least $74 billion in overseas income by setting up subsidiaries in other countries.

SEE ALSO: More Sunday Comics

In this Sunday comic, we see how this scandal has changed the tech giant's image — literally. Taxes really do take a bite out of earnings.



By Matt Petronzio

Article From : mashable.com/2013/05/26/apple-taxes-comic/

Social Media Marketing Tricks To Boost Your Business

Running a business online can be challenging, because there is always something new popping up. Between new and upcoming sites and strategies, things become interesting, but intimidating at the same time. One such cutting edge marketing strategy using marketing through social media. To do this effectively, you have to know how it works, though. The following paragraphs contain a number of tips and techniques you can use to make social media work for you.

Intriguing and engaging titles can be your company's best friend on social media, whether in your tweets, posts or YouTube videos. With headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.

Be certain to operate a blog. Maintain it with current information that readers find worth their time. Post any sales or promotions that you are offering in your blog. If you are getting a new product, new hours, etc. always share this information as well. Don't forget to include this information in your blog posts.

Be careful if you decide you want to look into hiring a marketing company for social media. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works. They will create fake social media accounts using automated bots, proxy servers and even websites like Mechanical Turk. Your ads will be seen by their fake accounts to ramp up the numbers, while you get no profit from your investment.

Include a widget for Facebook's "Like" button on your blog at the top of every page. This lets people "like" you for Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. When you make it easy, more people will respond and you increase your own exposure.

One of the most powerful ways to a successful social media marketing campaign is to give thoughtful consideration to the details of your overall strategic plan. If you just chase fads without any unified plan, you'll waste a lot of money and have nothing to show for it. Plan a way to use all of your strategies at one time.

Put social media widgets on your site. Widgets are great tools that can rapidly increase visibility of site. These widgets will also allow readers to re-tweet and vote on your content.

It takes patience to create a social media network. It is unlikely that you can recruit 15,000 fans in 24 hours. While it is possible to create an "instant hit" that goes viral within hours, that is not the norm. If you exercise patience, your audience will gradually grow to be the size you want.

If you apply the suggestions in this article, social media marketing can be effective and enjoyable. You should use some experimentation and see what works the best for you. Using avant-garde marketing strategies is an important part of staying profitable, and using the Internet to promote your business is one of the most avant-garde strategies around. Win with social media marketing and your business will succeed.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Use Social Media Marketing To Get New Customers

In the new century, many business leaders and entrepreneurs are proving the effectiveness of social media marketing. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. When you create a professional presence on these networking sites, you increase the potential reach of your business by the millions.

Many businesses are discovering that Twitter offers many different benefits. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Take some time to learn about hashtags, keywords, and all other things in the Twitter world.

Update your blog with new and interesting information frequently. Post any sales or promotions that you are offering in your blog. It is also the perfect place to release important information such as location and hour changes. Share all news you have and update your blog on a regular basis.

A lot of businesses go into social media after they're already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. If they choose to join your page, many social networks can let your connections know that they're following you. This is basically free advertising and shouldn't be underestimated. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.

Before you get started in the area of social media marketing, come up with a plan. Decide on a layout, and whether you need outside help to manage the pages. Also consider if you have the time to do it. As with any campaign in marketing, set a rough date by which you hope to achieve your specific results. Stick with your schedule the best you can, so you can find results from social media.

In order to get the most out of social media in terms of marketing, add social network widgets to your page. This is an easy way for visitors to share your site. You can make it easier for people to direct the content from your site to social media sites with a widget.

Create specials that are exclusive to your social media sites to entice your customers to come to them. When people see deals or promotions on Facebook they will want to spread the word about what your site has to offer.

Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. No matter who writes for whom, you will definitely generate additional traffic. When you write on another blog, ensure that you have agreed to link to one another's sites. Likewise, allow your guest blogger to do the same. The other blogger's readers are probably going to come and check you out.

These tips will bring your enterprise into the 21st century. Refer back to these hints and tips as often as necessary, so you can develop your expertise at using social media to effectively and successfully market your business. The growth you will experience will shock you.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Twitter: Stop Tweeting and Call Your Mom

Twitter has a message for everyone this Mother's Day: Stop using Twitter for once.

In a special Mother's Day ad posted online Friday, Twitter touts its service for helping users connect with everyone from politicians to musicians, but when the person in the video starts to type out a tweet saying happy mother's day to his mom, the narrator loses it: "What the f*ck are you doing? Give your mom a call!"

The ad is simply called #MothersDay. Ironically enough, the top tweet when you search for that hashtag right now is actually a Mother's Day video that Google released earlier this week called "Here's to the Mothers," which promotes Google+ by showing how it can help you keep in touch with family.

By Seth Fiegerman

Article From : mashable.com/2013/05/10/twitter-mothers-day/

  

How To Run A Top Mobile Marketing Campaign

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Here is some advice on how to create a successful mobile marketing campaign.

If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. QR codes are a good way to get people that have smart phones to visit your site. Make sure these codes are on the different printed material you provide. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.

It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Get your message across quickly so customers are sure to absorb it.

Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You have to stand out from your competitors.

Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. You can significantly increase the success of your business by marketing in these areas. You must be willing to present your products and services to customers in their preferred environment.

Planning is the the key to success for any new mobile marketing campaign. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Look to this formula as a guide to give your campaign long-term success.

If you are trying to phone or text people, keep in mind that the most important word here is "people". Use common courtesy.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may want to share it with others and increase your reach.

Good mobile marketers gradually climb up the mobile ladder. Emulate them. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Try everything you can to reach potential customers.

Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.

As you have seen, it's important to understand how to implement these mobile marketing techniques to best suit your business. This empowers you to determine which techniques are best suited to your specific business needs. Using the advice in this piece is a great way to begin.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .